December 31, 2005


I'm sitting here in my basement flipping through channels after watching the Terps roll over a pre-conference season team and I've just happened to stop briefly on the "Kristi Yamaguchi Friends and Family" skating special. Seems like a pleasant and harmless way to end out the holiday for a young family still off work, and it is, but just as the show started, the camera panned around and wound up resting on a big McCormick logo printed in the ice smack in the center of the arena. I hate this sort of thing, and it is absolutely everywhere as you all know.

This sort of advertising cheapens the entire concept of harmless family tv. First off, this logo takes the place of pretty artwork that otherwise could be featured, such as a snowy gingerbread house or something fitting the theme of friends and family, and more importantly it makes me feel like some sort of corporate shill just for having watched for five minutes. The same could be said for sporting events or just about anything else these days, but there is something particularly offensive about such a crass advertising display in the context of such a harmless family show.

If I happen to be in a supermarket over the next few weeks and have a choice between a McCormick product and a competitor's item of similar quality, you can bet I'm going with the competitor. Happy New Year McCormick.

Posted by Andy at December 31, 2005 04:21 PM to the General category & Politics category

I whole-heartedly disagree with your opinion on this particular point Andy. Without such corporate sponsorship, events and specials such as this would never take place. I will agree that blatantly flaunting the corporate logo is a bit obnoxious. When more tastefully done I believe this type of advertising to be perfectly acceptable. In a capitalist society like we live in I think it's great that companies will subscribe to this type of advertising and support cultural events.

Posted by: Kevin at December 31, 2005 05:01 PM

That is a very good point. I am not against the sponsorship, but I am against the blatant display of it. Events like this aren't a new idea, and companies didn't always label everything in site with their logo either. At least this particular show was not called the McCormack Friends and Family Skating Show or something, but that is next. They've already done it with college football of all things. Sponsorship of an event can take place without changing the name of the event, can't it? Can't a sponsor just get a large percentage of advertisement air time and call it a day? I want to watch the Fiesta Bowl, not the Tostidos Fiesta Bowl. Gaah!!

Posted by: Andy at December 31, 2005 06:29 PM

True, but how can you have a Fiesta without Tostidos?

Posted by: Kevin at December 31, 2005 07:47 PM

Old El Paso baby.

Posted by: Andy at December 31, 2005 08:27 PM
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